Press Releases

Rockit™ Apples are Teaming Up with Sky Brown

Rockit™ Apple, the sweet apple that’s naturally grown to be miniature, is excited to be partnering with worldwide skateboarding and surfing sensation, Sky Brown (Chelan, WA)  January 9, 2023 – Rockit™ Apple, the first deliciously sweet and crisp apple that’s naturally grown to be miniature, is...

Rockit™ Apple, the sweet apple that’s naturally grown to be miniature, is excited to be partnering with worldwide skateboarding and surfing sensation, Sky Brown

(Chelan, WA)  January 9, 2023 – Rockit™ Apple, the first deliciously sweet and crisp apple that’s naturally grown to be miniature, is excited to be partnering with worldwide skateboarding and surfing sensation, Sky Brown!

Born in Miyazaki, Japan with a Japanese mother and British father, Sky began skating at the age of two. She finished bronze in the 2021 Tokyo Olympic Women’s Skateboard Park at the age of 13, making Sky the youngest ever British Olympian to win a medal. She continues to be the youngest athlete ever endorsed by a number of brands, including Nike, GoPro, Samsung, and more.

Sky aims to continue making history by inspiring young girls, children, and women across the world to reach for their dreams and become unstoppable. Her bravery epitomizes Rockit™’s companywide marketing campaign, “Ready, Set, Rockit” – encouraging people of all ages to take on the world, conquering whatever it is they need to do, with the natural energy of Rockit™ apples.

“When I’m out all day skating and surfing, I always take Rockit™ apples with me. They’re the perfect healthy and miniature snack to keep me going between training. Rockit™ apples are all about feeling good, being brave and staying strong, and so am I. I can’t wait to do more with Rockit™ apples this year.”

General Manager Global Marketing, Julian Smith says Rockit™ couldn’t be prouder to partner with Sky Brown. “Rockit™’s brand is all about natural energy and challenging yourself every day, which has great alignment with Sky who, like our product, is power packed with energy, fun and enthusiasm. We are excited to be working with Sky and can’t wait to Ready. Set. Rockit into 2023 together!”

Rockit™, a healthy and sweet miniature apple that is perfect for on-the-go snacking, will be featured on Sky Brown’s social media channels throughout 2023. Follow along on her Instagram and TikTok accounts, and learn more about Rockit™ apples at us.rockitapple.com.

About Rockit™ Apples
Rockit™ apples are the world’s first deliciously sweet and crisp apple that’s naturally grown to be miniature. They are the perfect size for snacking, very sweet, and deliver a big crunch. Two apples are only 70 calories and are packed with essential vitamins, minerals and fiber to support everyday health for active kids and adults. Rockit™ apples are grown by select premium apple growers around the world, including Chelan Fresh in Central Washington state.

About Chelan Fresh
Chelan Fresh growers take pride in growing premium apples, pears, and cherries. Our fresh fruit is all handpicked on 4th and 5th generation family farms along the mountains of Washington state where ample sunshine, gentle mountain slopes, fertile valleys and cool crisp air combine with the mighty waters of the Columbia River for ideal growing conditions. Learn more at ChelanFresh.com

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Sky Biting Rockit™ Apple

FOR MORE INFORMATION, CONTACT:

Caroline Kerr
Mosaic on behalf of Rockit™ Apple
Caroline.Kerr@mosaic.com

Fuel Up to Play 60 and Chelan Fresh Deliver Millions of Student Meals

Chelan Fresh Provides Portable School Meal Carts to Schools, Serving an Estimated 1.6 Million Meals (Tacoma, WA, San Antonio, TX,)  October 5, 2021 – For the first time in over a year, many students will be back in school buildings, navigating a new normal. The last...

Chelan Fresh Provides Portable School Meal Carts to Schools, Serving an Estimated 1.6 Million Meals

(Tacoma, WA, San Antonio, TX,)  October 5, 2021 – For the first time in over a year, many students will be back in school buildings, navigating a new normal. The last thing that should be on their minds is where their next meal comes from. Unfortunately, more than 13 million students in the U.S. lack the means to get enough nutritious food on a regular basis. That’s why Fuel Up to Play 60 and Chelan Fresh are stepping up to the plate, donating school meal carts that will be used in Fuel Up to Play 60 schools in Washington and Texas.

The twelve Grab and Goal school meal carts are an innovative solution donated by Chelan Fresh, one of Washington State’s largest suppliers of apples and pears and the nation’s largest provider of fresh cherries, to participating schools and will reach nearly 10,000 students, serving an estimated 1.6 million meals annually. This is in addition to an estimated 2.7M meals served as a result of carts provided during previous collaborations in the 2018-2020 school years.

While schools may look different this year due COVID, providing nutritious meal options to students is more important than ever, and 70% of parents said COVID-19 made them realize how important school meals are to families. “30 million students rely on school meals every day,” said Jean Ragalie-Carr, RDN, LDN, FAND, president, National Dairy Council, “and with childhood food insecurity rates rising, access to nutritious school meals is one way to help students meet the recommendations of the Dietary Guidelines for dairy foods, produce, whole grains, and lean sources of protein, which are all important for growth and development.”

According to Feeding America, the effects of COVID-19 can be felt across the nation as now 1 in 6 children are food insecure. Chelan Fresh and Fuel Up to Play 60 are committed to getting students the nutrition they need, and these carts are a way to deliver nutritious foods while ensuring safety and meeting school guidelines.

Finding new ways to serve nutritious options in schools can make a difference in helping provide all students with the nutrition they need to fuel their potential. The rolling carts from Chelan Fresh provide easy solutions to school nutrition and meal service teams, allowing them to repurpose the carts to deliver meals to classrooms or parking lots, and areas that provide students easy access to nutritious foods. These carts will be provided to recipient schools in Washington and Texas in time for the 2021-2022 school year.

This effort marks Chelan Fresh’s support of Fuel Up to Play 60 for the 10th consecutive year, reinforcing the companies’ ongoing commitment to help K-12 schools improve or expand their nutrition and physical activity programs through Fuel Up to Play 60.

“As one of the original supporters of the Fuel Up to Play 60 team, Chelan Fresh has been a leader in the produce industry ensuring kids try and continue to choose nutritious food items at school and at home,” said Mac Riggan, Director of Marketing at Chelan Fresh.

The company began its support of the Fuel Up to Play 60 program in 2011, and since that time has provided over $755,000 in funding and in-kind resources to support increasing student’s access across the country to nutritious foods.

“On behalf of National Dairy Council, dairy farmers and the dairy community, we’re thankful to continue our longstanding relationship with Chelan Fresh and their growers, and to collaborate in nourishing schools and communities through the Fuel Up to Play 60 program,” said Jean Ragalie-Carr, RDN, LDN, FAND, president, National Dairy Council. “The joint effort from Chelan Fresh and Fuel Up to Play 60 will provide more students across the country with access to nutritious meals that include under-consumed dairy foods and produce in a convenient, on-the-go setting, providing them the nourishment they need to help fuel greatness in their learning, growth and development and play.”

To learn more and keep up with Fuel Up to Play 60 and Chelan Fresh, visit FuelUpToPlay60.com and ChelanFresh.com.

About Fuel Up to Play 60
Fuel Up to Play 60 is an in-school nutrition and physical activity program launched by National Football League (NFL) and National Dairy Council (NDC), in collaboration with the U.S. Department of Agriculture (USDA), designed to engage and empower youth to take action for their own health by implementing long-term, positive changes for themselves and their schools. The program additionally encourages youth to consume nutrient-rich foods (low-fat and fat-free dairy, fruits, vegetables and whole grains) and achieve at least 60 minutes of physical activity every day. As a result of the program, 14 million students are making better food choices and 18 million are more physically active. Fuel Up to Play 60 is further supported by several health and nutrition organizations: Action for Healthy Kids, American Academy of Family Physicians, American Academy of Pediatrics, Academy of Nutrition and Dietetics Association/Foundation, National Hispanic Medical Association, National Medical Association and School Nutrition Association. Visit FuelUpToPlay60.com to learn more.

About Chelan Fresh
Chelan Fresh is a fruit marketing company representing over 300 family owned farms who are committed to growing premium apples, pears, cherries and several stone fruit varieties for demanding domestic and international markets. Our fruit is grown in Central Washington where ample sunshine, gentle mountain slopes, fertile valleys and cool crisp air combine with the waters of the mighty Columbia River for ideal growing conditions.

About National Dairy Council
National Dairy Council^® (NDC), the non-profit organization funded by the national dairy checkoff program, is committed to nutrition education and research-based communications. NDC provides science-based nutrition information to, and in collaboration with, a variety of stakeholders committed to fostering a healthier nation, including health professionals, educators, school nutrition directors, academia, industry, consumers and media. Established in 1915, NDC comprises a staff of registered dietitians and nutrition research and communications experts across the country. For more information, visit www.NationalDairyCouncil.org.

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Download high-resolution PNG photo accompanying this article by clicking the link below.

Breakfast On-The-Go School Meal Cart

FOR MORE INFORMATION, CONTACT:

Lorinda Oscarson
lorindao@chelanfresh.com

Rockit™ Apple Partners with The Tiny Chef to Showcase Miniature Apples

Chelan, Wash. – August 31, 2021 – Rockit™ Apple, the original miniature-sized apple grown for on-the-go snacking, is partnering with Instagram sensation, The Tiny Chef, a 6.5 in. tall herbivore that creates tiny dishes. Together they are helping to spread the word about the world’s...

Chelan, Wash. – August 31, 2021 – Rockit™ Apple, the original miniature-sized apple grown for on-the-go snacking, is partnering with Instagram sensation, The Tiny Chef, a 6.5 in. tall herbivore that creates tiny dishes. Together they are helping to spread the word about the world’s first tiny apple.

Tiny Chef became fast friends with notable celebrities like Kristen Bell and boasts an international Instagram following of more than 600,000 fans. As a winner of two 2021 Webby Awards, The Tiny Chef has won the hearts of people around the world with his endearing voice and tiny culinary creations.

The Tiny Chef is making the exciting journey along the Pacific Crest Trail from Portland, Ore. to Southern California on a quest to fulfill his dreams of hosting his very own cooking show on television. To help support Tiny Chef’s adventurous trek to Hollywood, Rockit™ Apple is sponsoring The Tiny Chef’s journey to help fuel his energy every step of the way.

“We have been fans of the Tiny Chef for a long time and are honored to sponsor Cheffy’s adventure to Hollywood,” says Julie DeJarnatt, director of retail strategy for Chelan Fresh. “Both our apples and Tiny Chef are so unique and tiny—this was a natural partnership that we had to take part in.”

Rockit™, a healthy and sweet miniature apple that is perfect for on-the-go snacking, will be featured on The Tiny Chef Show channels August 31 and September 14 as Tiny Chef treks down the Pacific Crest Trail with Rockit™ apples to power his journey. Watch on the @tinychefshow Instagram page and learn more about Rockit™ apples at www.rockitapple.us.

About Rockit™ Apples
Rockit™ apples are the world’s first miniaturized apples. They naturally grow in the perfect snack-size, are very sweet and deliver a big crunch. Packed with essential vitamins, minerals and fiber to support everyday health for active kids and adults, these tiny apples are also beloved by athletes and fitness enthusiasts for their big nutritional punch in a tiny package. Rockit™ apples are grown by select premium apple growers around the world, including Chelan Fresh in Central Washington state. www.rockitapple.us

About Chelan Fresh™
Chelan Fresh™ growers take pride in growing premium apples, pears, cherries and stone fruit. Our fresh fruit is all handpicked on 3rd and 4th generation family farms in the mountains of Washington state where ample sunshine, gentle mountain slopes, fertile valleys and cool crisp air combine with the mighty waters of the Columbia River for ideal growing conditions.

Note to editors:
Download high-resolution PNG photos to accompany this article by clicking the links below.

The Tiny Chef opens a box from Rockit™ apple

The Tiny Chef with the perfect size Rockit™ apple to fuel his journey

Tiny Chef Show x Rockit™ Infographic

FOR MORE INFORMATION, CONTACT:

Julie DeJarnatt
julied@chelanfresh.com

Rockit™ Apples Partners with Walmart at Halloween Drive-thru Events Across the Country

FOR IMMEDIATE RELEASE: Oct. 30, 2020 FOR MORE INFORMATION, CONTACT: Julie DeJarnatt, phone (479) 531-3640, email julied@chelanfresh.com Chelan Fresh’s pocket-size apple to delight children and parents during socially distant trick-or-treat events CHELAN, WASHINGTON, October 29, 2020 – Rockit™ Apples, the original miniature-sized apple grown for on-the- go snacking, has announced a partnership with Walmart for...

FOR IMMEDIATE RELEASE:
Oct. 30, 2020

FOR MORE INFORMATION, CONTACT:
Julie DeJarnatt, phone (479) 531-3640, email julied@chelanfresh.com

Chelan Fresh’s pocket-size apple to delight children and parents during socially distant trick-or-treat events

CHELAN, WASHINGTON, October 29, 2020 – Rockit™ Apples, the original miniature-sized apple grown for on-the-

go snacking, has announced a partnership with Walmart for the retailer’s Halloween drive-thru trick-or-treat events taking place at its stores across the country.

Free to attend and fun for all ages, Walmart’s drive thru trick-or-treat events will give families an opportunity to dress in costume, enjoy sweet snacks and celebrate the holiday from a safe distance. Attendees at the retailer’s socially distant events will be able to try a variety of fall treats including Rockit™ Apples, adding a snack both healthy and sweet to their Halloween haul.

“Apples are a quintessential fall treat and we are thrilled to give trick-or-treaters of all ages the chance to discover Rockit™ Apples,” said Julie DeJarnatt, Director of Retail Strategy at Chelan Fresh, “Walmart is reimagining Halloween for families, and we are happy to help them reimagine the perfect sweet snack.”

The world’s first pocket-sized apple, Rockit™ Apples are perfect for both kids and kids at heart. With a head-turning red blush color, the apple will stand out brightly in Halloween treat bags and trick-or-treaters will be delighted by its incredibly sweet, crisp taste.

To find a drive-thru trick-or-treat location near you, visit freetrickortreat.com.

About Rockit™ Apples

Rockit™ apples are the world’s first miniaturized apples! They naturally grow in the perfect snack-size, are very sweet and deliver a big crunch. Packed with essential vitamins, minerals and fiber to support everyday health for active kids and adults. Rockit™ apples are grown by Chelan Fresh in Central Washington state.

About Chelan Fresh

Chelan Fresh is a fruit marketing company representing over 300 family-owned farms who are committed to growing premium apples, pears, cherries and several stone fruit varieties for demanding domestic and international markets. Our fruit is grown in Central Washington where ample sunshine, gentle mountain slopes, fertile valleys and cool crisp air combine with the waters of the mighty Columbia River for ideal growing conditions. For more information, visit www.chelanfresh.com.